Last updated: June 2026
At ScreamWorks, we create stories that people can step inside.
Every production begins with a character, a conflict, a question or an idea that we believe is worth exploring.
Stories You Can Step Inside
We build the environments, performances, technology, interactions and theatrical mechanisms required to bring each story to life.
Our goal is not simply to tell audiences a story.
Our goal is to allow them to experience it.
Participation Rather Than Observation
Traditional theatre asks an audience to observe a story.
ScreamWorks productions invite audiences to participate in one.
The audience become active participants within a living narrative. Their actions, conversations, discoveries and decisions influence how they experience the world around them.
We are less interested in whether somebody can solve a puzzle than whether they choose to engage with the story being told.
For this reason, the activities within our productions are designed to support narrative rather than distract from it.
The games serve the story. The story does not serve the games.
Preserving The Integrity Of The World
One of our most important creative principles is preserving the integrity of the world we have created.
Whenever possible, information is delivered through elements that naturally exist within the story itself.
- A character may reveal it.
- A recording may explain it.
- A document may contain it.
- A telephone call may provide it.
- A room may quietly suggest it.
- A situation may demand it.
Rather than stepping outside the experience to explain what is happening, we prefer explanations, objectives, clues and narrative information to emerge naturally from within the world of the production.
We believe this creates experiences that feel more authentic, more theatrical and more emotionally engaging.
Building Living Worlds
Our productions are designed around the idea that the audience is entering a world that already exists.
The characters had lives before the audience arrived.
Events occurred before the audience entered.
Relationships existed before the audience became aware of them.
The world continues after the audience leaves.
This allows visitors to feel less like customers attending an attraction and more like participants discovering a story that is already unfolding around them.
What We Hope People Remember
We do not expect people to remember every instruction they received or every task they completed.
We hope they remember the characters they met.
We hope they remember the places they visited.
We hope they remember the situations they found themselves in.
We hope they remember the moment they finally understood something they had previously misunderstood.
We hope they remember the moment a difficult situation appeared impossible.
And we hope they remember the moment they found a way through it.
Those moments are at the heart of every ScreamWorks production.
